Design of Business | Business of Design

Jessica Helfand + Ellen McGirt
S7E2: Gene Lee
Gene Lee is senior vice president of customer experience and design at Mailchimp.


Jessica Helfand + Ellen McGirt
S7E1: Caroline Wanga
Caroline Wanga is chief culture, diversity, and inclusion officer and vice president of human resources at Target.


Michael Bierut + Jessica Helfand
From the Archive: Georgia Lupi
Giorgia Lupi is a partner in the design firm Pentagram and an artist whose data-driven work is at MOMA in New York.


Michael Bierut + Jessica Helfand
From the Archive: Forest Young
Forest Young is head of design and a global principal at the branding consultancy Wolff Olins who recently completed the Uber redesign.


Michael Bierut, Jessica Helfand
From the Archive: Lee Moreau
Lee Moreau is Vice President of Design at EPAM Continuum, a global design and innovation consultancy based in Boston. He is also a visiting lecturer at MIT where he teaches design strategy and innovation.


Michael Bierut
S6E12: Todd Bracher
Todd Bracher is founder and creative director of Todd Bracher Studio.


Michael Bierut
S6E11: Valerie Casey
Valerie Casey is head of design at Walmart.


Michael Bierut
S6E10: Bon Ku
Dr. Bon Ku is assistant dean for health and design at Thomas Jefferson University in Philadelphia.


Michael Bierut
S6E9: Isolde Brielmaier
Isolde Brielmaier is the executive director of arts culture and community at Westfield World Trade Center.


Michael Bierut
S6E8: Mauro Porcini
Mauro Porcini is chief design officer at PepsiCo


Michael Bierut
S6E7: Valla Vakili
Valla Vakili is head of Citi Ventures Studio, an incubator for financial services.


Michael Bierut
S6E6: Archie Lee Coates IV
Archie Lee Coates IV is a founder of multidisciplinary creative studio Playlab, Inc., and executive director of Friends of +POOL.


Michael Bierut
S6E5: Kerby Jean-Raymond
Kerby Jean Raymond is the founder and CEO of the fashion label Pyer Moss.


Michael Bierut
S6E4: Reneé Seward & Chester Jenkins
Reneé Seward teaches communication design at the University of Cincinnati and is the founder of See Word Reading. Chester Jenkins is a partner in Constellation, which creates new typefaces, and Village, a coop that publishes them.


Michael Bierut
S6E3: Cindy Chastain
Cindy Chastain is senior vice president of customer experience and design at Mastercard.


Michael Bierut
S6E2: Billie Tsien
Billie Tsien is the co-founder of Tod Williams Billie Tsien architects, which works on buildings for museums, universities, and the Obama Presidential Center.


Michael Bierut + Jessica Helfand
S6E1: Errol Morris
Errol Morris is a filmmaker whose documentaries include Gates of Heaven, The Thin Blue Line, and American Dharma.


Michael Bierut + Jessica Helfand
S5E12: Dmitri Siegel
Dmitri Siegel is vice president of global brand at Sonos.


Michael Bierut + Jessica Helfand
S5E11: Renata Souza
Renata Souza Luque is the creator of Thomy, an insulin kit for children with Type 1 diabetes.


Michael Bierut + Jessica Helfand
S5E10: Eddie Opara
Eddie Opara is a multidisciplinary designer and a partner at the design firm Pentagram.


Michael Bierut + Jessica Helfand
S5E9: Manuel Lima
Manuel Lima is a UX design manager at Google and the founder of the website Visual Complexity.


Michael Bierut + Jessica Helfand
S5E8: Todd Waterbury
Todd Waterbury is the chief creative officer of Target.


Michael Bierut + Jessica Helfand
S5E7: Susannah Drake
Susannah Drake is the founder of DLANDstudio, a landscape architecture and urban design firm.


Michael Bierut + Jessica Helfand
S5E6: Lorna Solis
Lorna Solis is the founder and CEO of Blue Rose Compass, a nonprofit that helps gifted refugees develop their potential.


Michael Bierut + Jessica Helfand
S5E5: Forest Young
Forest Young is head of design and a global principal at the branding consultancy Wolff Olins.


Michael Bierut + Jessica Helfand
S5E4: Mariana Amatullo
Mariana Amatullo teaches strategic design and management at Parsons School of Design at The New School.


Michael Bierut + Jessica Helfand
S5E3: Ellen Lupton
Ellen Lupton is the curator of contemporary design at Cooper Hewitt, the Smithsonian Design Museum.


Michael Bierut + Jessica Helfand
S5E2: Jon Iwata
Jon Iwata is executive in residence at the Yale School of Management and a senior advisor to IBM.


Michael Bierut + Jessica Helfand
S5E1: Lisa Smith
Lisa Smith is vice president of brand design at Chobani.


Michael Bierut + Jessica Helfand
From the Archive: Ashleigh Axios
When Ashleigh Axios joined the White House’s Office of Digital Strategy in 2012 she wasn’t sure how she would fit in.


Michael Bierut + Jessica Helfand
From the Archive: Leslie Koch
A conversation with Leslie Koch, who revitalized Governor’s Island, an abandoned military post in New York Harbor into a public park.


Michael Bierut + Jessica Helfand
From the Archive: Deborah Berke
Deborah Berke is the founding partner of Deborah Berke Partners, designer of 21c Museum Hotels, and the Dean of the Yale School of Architecture.


Michael Bierut + Jessica Helfand
From the Archive: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.


Michael Bierut + Jessica Helfand
From the Archive: Neri Oxman
Neri Oxman leads the Mediated Matter research group at the MIT Media Lab. She treats art, science, and engineering as part of design.


Michael Bierut + Jessica Helfand
From the Archive: Danny Meyer and Paula Scher
Danny Meyer is the founder of Shake Shack. Paula Scher designed its graphic identity.


Michael Bierut + Jessica Helfand
S4E12: Jessica Dimmock
Jessica Dimmock is a photographer and filmmaker. Her latest project is the Netflix documentary series Flint Town.


Michael Bierut + Jessica Helfand
S4E11: Andrew Essex
Andrew Essex is the author of “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come.”


Michael Bierut + Jessica Helfand
S4E10: Abbott Miller
Abbott Miller is a partner in the design firm Pentagram.


Michael Bierut, Jessica Helfand
S4E9: Karin Fong
Karin Fong is a founding member of Imaginary Forces, a creative company specializing in visual storytelling and brand strategy.


Michael Bierut, Jessica Helfand
S4E8: Somi Kim
Somi Kim is senior director of healthcare solutions at Johnson & Johnson Design.


Michael Bierut + Jessica Helfand
S4E7: Lisa Strausfeld
Lisa Strausfeld is an information architect and data visualisation pioneer. Her studio is InformationArt.


Michael Bierut, Jessica Helfand
S4E6: Margaret Gould Stewart
Margaret Gould Stewart is vice president of product design at Facebook.


Michael Bierut + Jessica Helfand
S4E5: Heather McIntosh Cassano
Heather McIntosh Cassano is director of user experience at Google, leading a team focused on workplace apps.


Michael Bierut + Jessica Helfand
S4E4: Ben Watson
Ben Watson is the chief creative officer of Herman Miller, the furniture and workspace design company.


Michael Bierut + Jessica Helfand
S4E3: Arthur Cohen
Arthur Cohen is CEO and co-founder of LaPlaca Cohen, a strategy, design, and marketing firm for the cultural world.


Michael Bierut + Jessica Helfand
S4E2: Kevin Bethune
Kevin Bethune is vice president of Strategic Design at BCG Digital Ventures.


Michael Bierut + Jessica Helfand
S4E1: Stella Bugbee
Stella Bugbee is the editor in chief and president of New York Magazine’s The Cut.


Michael Bierut + Jessica Helfand
S3E12: Vishaan Chakrabarti
Vishaan Chakrabarti is the founder of Practice for Architecture and Urbanism and the author of A Country of Cities: A Manifesto for Urban America.


Michael Bierut + Jessica Helfand
S3E11: Melissa Harris
Melissa Harris is editor at large of the Aperture Foundation and the author of A Wild Life: A Visual Biography of Photographer Michael Nichols.


Michael Bierut + Jessica Helfand
S3E10: Randy Hunt
Randy Hunt is the head of design at Artsy and the former VP of Design at Etsy.


Michael Bierut + Jessica Helfand
S3E9: Natasha Jen
Natasha Jen is a partner in the design firm Pentagram.


Michael Bierut + Jessica Helfand
S3E8: Ravi Naidoo
Ravi Naidoo is the founder of Interactive Africa as well as Design Indaba, an annual conference in Cape Town.


Michael Bierut + Jessica Helfand
S3E7: Liz Danzico
Liz Danzico is creative director for NPR, where she guides both visual design and user experience.


Michael Bierut + Jessica Helfand
S3E6: Scott Frankel + David Korins
Scott Frankel composes musicals including Grey Gardens and War Paint. David Korins designed the sets for War Paint, Hamilton, and many other productions.


Michael Bierut + Jessica Helfand
S3E5: John Maeda
John Maeda is global head of computational design and inclusion at Automattic and the author of the annual Design in Tech report.


Michael Bierut, Jessica Helfand
S3E4: Timothy Geithner
Timothy Geithner was Secretary of the Treasury from 2009 to 2013. He chairs the Program on Financial Stability at the Yale School of Management.


Michael Bierut + Jessica Helfand
S3E3: Lucienne Roberts
Lucienne Roberts runs the studio LucienneRoberts+ and the publisher GraphicDesign+.


Michael Bierut + Jessica Helfand
S3E2: Claire Weisz
Claire Weisz is is the principal-in-charge of WXY, an architecture and design practice focused on innovative approaches to public space, structures, and cities.


Michael Bierut + Jessica Helfand
S3E1: Giorgia Lupi
Giorgia Lupi is the co-founder and design director of Accurat, a data-driven studio, and an artist whose work is at MoMA.


Michael Bierut + Jessica Helfand
S2E12: Dana Arnett + Patrick Palmer
Dana Arnett is a vice chairman and a founding partner of VSA Partners, a branding and marketing company based in Chicago. Patrick Palmer leads the strategy practice at VSA.


Michael Bierut + Jessica Helfand
S2E11: Khoi Vinh
Khoi Vinh is a principal designer at Adobe.


Michael Bierut + Jessica Helfand
S2E10: Robert Brunner
Robert Brunner is a founder of Ammunition, a design firm based in San Francisco. He has designed products from the Apple PowerBook to Beats by Dre headphones.


Michael Bierut + Jessica Helfand
S2E9: Ashleigh Axios
Ashleigh Axios is the design exponent at Automattic and a former creative director for the White House’s Office of Digital Strategy.


Michael Bierut + Jessica Helfand
S2E8: Teddy Blanks
Teddy Blanks is a co-founder of CHIPS, a Brooklyn-based design studio, who specializes in film titles.


Michael Bierut + Jessica Helfand
S2E7: Grace Jun
Grace Jun is the executive director of Open Style Lab, a nonprofit that aims to make fashion accessible to people with disabilities.


Michael Bierut + Jessica Helfand
S2E6: Michael Rock
Michael Rock is founding partner and creative director of 2x4, a global design consultancy. He has worked with brands including Nike, Prada, Target, and Kanye West.


Michael Bierut + Jessica Helfand
S2E5: David Rockwell
David Rockwell is the founder and president of the architecture and design firm the Rockwell Group and a theatrical set designer.


Michael Bierut + Jessica Helfand
S2E4: Lee Moreau
Lee Moreau is a principal at Continuum, a global innovation design firm.


Michael Bierut + Jessica Helfand
S2E3: Bobby C Martin Jr
Bobby C. Martin, Jr., is a founding partner of the agency OCD | The Original Champions of Design.


Michael Bierut + Jessica Helfand
S2E2: Neri Oxman
Neri Oxman leads the Mediated Matter research group at the MIT Media Lab.


Michael Bierut + Jessica Helfand
S2E1: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.


Michael Bierut + Jessica Helfand
S1E12: Teddy Goff
Teddy Goff was the digital director for Barack Obama’s 2012 reelection effort and an adviser to Hillary Clinton in 2016.


Michael Bierut + Jessica Helfand
S1E11: Steve Duenes
Steve Duenes is an Assistant Editor at The New York Times who oversees a team of visual journalists.


Michael Bierut + Jessica Helfand
S1E10: Danny Meyer and Paula Scher
Danny Meyer is the founder of Shake Shack. Paula Scher designed its graphic identity.


Michale Bierut + Jessica Helfand
S1E9: Jay Parkinson
Dr. Jay Parkinson is the founder of Sherpaa, an online medical practice.


Michael Bierut + Jessica Helfand
S1E8: Leslie Koch
Leslie Koch was the president and CEO of the Trust for Governors Island.


Michael Bierut + Jessica Helfand
S1E7: Susan Sellers + Cynthia Round
Susan Sellers was creative director of the Metropolitan Museum of Art. Cynthia Round was its senior vice president of marketing and external relations.


Michael Bierut + Jessica Helfand
S1E6: Douglas Powell
Douglas Powell is a Distinguished Designer at IBM. He directs a global effort to bring human-centered design to IBM.


Michael Bierut, Jessica Helfand
S1E5: Bruce Cohen
Bruce Cohen is an Oscar-winning film producer and president of the board of directors of the American Foundation for Equal Rights


Michael Bierut + Jessica Helfand
S1E4: Barry Nalebuff
Barry Nalebuff teaches at the Yale School of Management. His specialty is game theory and its application to business strategy.


Michael Bierut + Jessica Helfand
S1E3: Deborah Berke
Deborah Berke is the founding partner of Deborah Berke Partners, the architect of the 21c Museum Hotels, and the Dean of the Yale School of Architecture.


Michael Bierut + Jessica Helfand
S1E2: Molly Barton and Julian Yap
Molly Barton and Julian Yap are cofounders of Serial Box Publishing, which develops original episodic fiction.


Michael Bierut + Jessica Helfand
S1E1: John Bielenberg
John Bielenberg is a designer, entrepreneur and imaginative advocate for a better world.


Michael Bierut + Jessica Helfand
S1E0: Trailer
A quick preview of Season 1, with Michael Bierut, Jessica Helfand, and a few of their guests.



Observed | October 08

The renaissance of the Friends logo. (via James I. Bowie) [BV]


Observed | September 30

Max Hirshfeld shares his parents‘ poignant Holocaust love story through photographs, letters, and text. [BV]


Observed | September 19

Our dear friend Rob Walker has a new column, Off Brand, for the new Medium business magazine, Marker. He kicks off with which tech companies need a Black Mirror unit that focuses on how products can be misused, and design accordingly. [BV]

Watch Charles and Ray Eames put their 1969 spin on one of the world’s oldest toys. [BV]


Observed | September 18

A tribute to the dearly departed paper sports ticket. (via James I. Bowie) [BV]


Observed | September 10

The blobification of the American restaurant. (via James I. Bowie) [BV]


Observed | September 04

Beginning with the Dada and Surrealist movements, Paris nurtured a tradition of artists, including Ernst, Tanguy, Arp, and Léger, illustrating imaginative and important books. Designers and Books explores Paris and the Artist’s Book in the 1920s and ’30s. [BV]

What‘s the point of album covers in the post-album era? Jon Caramanica and Teddy Blanks discuss. [MB]


Observed | September 03

The history of the Roman Empire, which spans hundreds of years and multiple continents, is chronicled in statues and monuments its citizens left behind. Artsy has a list of seven ancient Roman sculptures you need to know. [BV]

Over the summer, Hyperallergic interviewed dozens of art handlers about the variable conditions of their workplaces. This week, their stories of accident and injury come to light. [BV]


Observed | September 02

KCET is back with a new season of Masters of Modern Design. Season 10 kicks off with the influence of Japanese American artists and designers—Ruth Asawa, George Nakashima, Isamu Noguchi, S. Neil Fujita and Gyo Obata—in postwar American art and design. (h/t Steven Heller) [LY]


Observed | August 30

We use hurricane forecast graphics to warn people. Why do we misinterpret them so often? A marvelous explanation of misreading hurricane graphics. [BV]


Observed | August 29

When your brain won’t let you recognize people, how do you navigate the world? [BV]

Pedro Bell, the artist who created Funkadelic’s cosmic album covers, died Tuesday at 69. [BV]


Observed | August 26

On a dry lakebed in Nevada, a group of friends build the first scale model of the solar system with complete planetary orbits: a true illustration of our place in the universe. [BV]

Sonic branding has appliances and devices singing new tunes. (via James I. Bowie) [BV]


Observed | August 23

Don‘t miss the next MITX InsideDesign event featuring Google Nest‘s Director of Design, Kate Freebairn. The event is on September 25, 8-9:30AM at Mad*Pow‘s Boston office. Get the MITX member rate on tickets using code OBSERVER. Register now [BV]


Observed | August 22

Ikea has swapped its brand typeface to Noto, a collaborative type family from Monotype and Google, after a decade of using Verdana across its visual identity. [BV]

“I’ve always had a studio in my house. I raised both of my children in my studio. I see my studio as a daily practice the way some people see yoga: it’s a sanctuary.” Jessica Helfand talks to Madame Architect. [BV]


Observed | August 19

Visual identity for Re:publica rebels against digital culture with reams of text. Fertig Design has created a visual identity for the Re:publica conference that uses lengthy passages of text and typography instead of conventional graphics to pay “homage to the written word”. [LY]

This is the world’s worst UI—and it speaks volumes about design today. The Antwerp design agency Bagaar built an impossible form for you to fill out—and it puts all your design assumptions to the test. [LY]


Observed | August 15

Roger Ballen revisits his never-before-published Woodstock photos. The internationally renowned artist was just 19 when he took his trusty Nikon to the festival. Only one was ever published—till now. [LY]

Google has a secret design library. The company’s industrial design team shares a handful of titles from its studio library, which is curated by team members. Here are 35 of its best books. [LY]

Morphosis is designing LA’s Korean American National Museum. The museum will incorporate elements of traditional Korean houses and lots of greenery. [LY]


Observed | August 14

Be water’ The Hong Kong protest mantra encourages fluidity and adaptability to any situation influences how art is designed and distributed. [LY]

London design agency OMSE has created an augmented reality campaign for cultural venue Printworks London that transforms static typography into immersive three-dimensional animations. [LY]


Observed | August 12

Why are all recreational vehicles covered in swirls and swooshes? (via James I. Bowie) [LY]


Observed | August 08

New York knows its arts organizations have a diversity problem. The city asked cultural institutions, including museums and performing arts centers, to draw up plans to make their staff and board members more diverse. [LY]

The Ellen MacArthur Foundation aims to make circular design “the new normal” by persuading 20 million designers to help transform the global economy from a linear to a circular model. [LY]


Observed | August 07

Domino’s Pizza is locked in a legal battle over the future of web design. The pizza company has petitioned the Supreme Court to hear a three-year-old case that deals with whether Domino’s is legally required to make its websites and apps accessible to all users. [LY]



Jobs | October 21