12.28.18
Michael Bierut + Jessica Helfand | Audio

Episode 95: Back to Basics


This week, Jessica and Michael continue the stormy discussion that designer Mirko Ilic started on Linkedin when he declared, “Interesting logos are being replaced by boring ones.”

Michael says this trend
is actually something that almost seems not just understandable but to a certain degree frighteningly inevitable…Designers and people building brands are well aware of the fact that there is still the requirement to have some indestructible kernel of identity that can travel across any platform or any channel.
Also mentioned this week: Subscribe to The Observatory on Apple Podcasts or your favorite podcast app, or follow Design Observer on Spotify or Soundcloud.



Posted in: Arts + Culture, The Observatory


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Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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